February's Business in the Spotlight Serendipity!
The Bullard-Area Chamber of Commerce has announced its February Business in the Spotlight as Serendipity Consignment Boutique in Jacksonville.
Serendipity, owned by Diana Morgan, has been in operation for about four years, and deals in consigning ladies and children’s retail, including clothes, shoes, accessories and home items.
“When people clean out their closets, we take their clothes and sell them for them for a percentage,” Mrs. Morgan said. “When we sell them, they get half and we get half.”
Mrs. Morgan has been a BACC member since Serendipity’s opening. In addition to her membership, she attends business meetings when she has time and has served as a sponsor for the Red, White & Blue Festival and chamber meetings.
“It’s a good way to network with other businesses and have your name associated with a professional organization and other professional businesses,” she said.
Serendipity came as a result of her retirement from human resources for the City of Jacksonville.
“I wanted to be my own boss, and have a flexible schedule that allowed me to do things with my family when I needed to,” she said. “I was fortunate to have a paycheck and be able to open a business.”
An avid thrift shopper and garage sale attendee, Mrs. Morgan always thought she’d like to have a consignment shop.
“I thought it’d be neat to help people buy nice things at a price they could afford,” she said.
The bulk of her training came from Kate Holmes, owner of “Too Good to Be Threw,” a consignment “guru” who provides a manual for new consignment shops with lots of tips on being successful.
Serendipity offers high-end brands including Chico’s and Liz Claiborne.
“Right now, we have a storewide sale on winter merchandise,” she said. “All of our coats are half-price. We really have promotions going all the time. In this business, you have to turn over the products fast because you get so much of it, and the easiest way to do that is by marking it down.”
Mrs. Morgan has been married for 21 years to Larry Morgan, Bullard’s City Manager. They have six children between the two of them and 11 grandchildren.
Story By: Kyle Harris Bullard Banner News
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